Butt Free Australia is tackling cigarette butt littering head-on with behavioural change programs that educate, inform and encourage smokers to "butt it, then bin it".
As smokers become more aware of the environmental and social consequences of their littering behaviour, their attitudes are changing.
Our ultimate goal will be reached when butt littering is widely seen as socially unacceptable behaviour and smokers take responsibility for the proper disposal of their cigarette butts.
Of course, we can't achieve this alone.
That's why Butt Free Australia – formerly the Butt Littering Trust – seeks to work in partnership with other concerned organisations, supporting them with advice, resources, infrastructure and funding wherever we can.
Changing behaviour to make "butting it and binning it" the norm will be a slow process.
We know it will take time... and we're up for the challenge!
"A journey of a thousand miles begins with a single step."
Lao-tzu, Chinese philosopher
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