Butt Free Australia’s activities focus on influencing behavioural change. Our Butt FREE Solutions approach recognises that the five key elements – context, awareness, education, infrastructure and enforcement – are necessary for success.
Since 2003, Butt Free Australia has partnered in over 100 butt litter reduction projects across Australia.
Successful outcomes across these projects include:
• recording an overall average reduction of 18.4% in butt littering behaviour
• gaining over 112,000 pledges to PLEASE BUTT IT, THEN BIN IT®
• distributing almost 294,000 personal ashtrays
• engaging over 165,000 adults in face-to-face education.
Butt Free Australia has contributed over $2.42 million in this time, with partners in turn contributing a further $2.16 million in cash and resources to on-the-ground projects.
That's a total of more than $4.1 million invested in butt litter reduction around Australia in seven years. Additionally in 2010, Butt Free Australia invested in a new national awareness campaign called ‘Not a Good Look’.
Over six years of our flagship project, Butt FREE City, we have partnered 21 cities in over 56 projects, with an average of 52% campaign recall and 16% reduction in butt littering at major hotspots across Australia.
Other projects have covered a wide variety of contexts, including transport, outside dining, business premises, beaches, highways and event venues. The full list of our projects can be found on our Butt FREE Projects page where you can read how Butt FREE Solutions have been applied. Copies of Project Reports can be downloaded from our Project Archives.
While raising national awareness of butt littering through the ‘Not a Good Look’ campaign and conducting and promoting research are key elements of Butt Free Australia's Strategic Plan, going forward, on-ground projects have been, and remain, an important component of our activities.