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Not a Good Look

Launched in March 2010, ‘Not a Good Look’ is Butt Free Australia’s national awareness campaign.

The campaign aims to raise the awareness of the significant problem of cigarette butt littering. It places personal responsibility at the forefront of the issue, conveying a strong message that it is the individual’s responsibility to correctly dispose of their cigarette butts.

The campaign derives from extensive independent behavioural research commissioned by Butt Free Australia. The innovative artwork depicts butt litterers – real people – being photographed in the act of littering, as if caught by a CCTV network. It focuses on individuals asking them to consider how littering makes them look in the eye of the observer.

‘Not a Good Look’ serves as an umbrella message for all Butt Free Australia activities to ensure the greatest reach and impact can be obtained.

Not a Good Look Website

The highly interactive ‘Not a Good Look’ website fronts the awareness campaign. As well as providing succinct information and dispelling the myths around butt littering, the site reiterates the importance of taking personal responsibility by encouraging active participation and discussion.

Amongst the opportunities, visitors are able to receive a free personal ashtray for themselves or a friend, download campaign material, submit images, participate in polls, leave comments and watch applicable videos. Tools to encourage family, friends and colleagues to change their butt littering behaviour are also provided in the form of email templates and links to social media.

For further information please visit: www.notagoodlook.com.au

Not a Good Look Community Service Announcement

The ‘Not a Good Look’ Community Service Announcement or ‘CSA’ was produced in conjunction with Keep Australia Beautiful National. It reinforces the message that no matter which way you look at it, butt littering is not a good look; while reminding people to ‘PLEASE BUTT IT, THEN BIN IT®’.

Click here to view the CSA.

Not a Good Look – Resources

The ‘Not a Good Look’ campaign has a range of resources available for distribution. Posters can be downloaded from the resources page and bulk quantities can be made available upon request. Please contact us on (08) 8234 7255 to discuss your requirements.

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