Butt Free City is traditionally Butt Free Australia's flagship project. Campaigns take place late in March each year, partnering with local governments around Australia.
Butt Free City is based on a successful City of Melbourne CBD campaign supported by Butt Free Australia (formerly the Butt Littering Trust) in 2004.
In 2005, the first branded Butt Free City campaign was conducted in partnership with six capital cities. The objectives were to gain maximum exposure, provide consistent messages and raise awareness that butt littering is creating serious problems across the country.
Entering its sixth year in 2010, the Butt Free City project has continued to expand, with 16 partner cities participating in 2009 – including major regional centres.
Butt Free City adopts Butt Free Australia's successful Butt Free Solutions approach, which recognises that five key elements – context, awareness, education, infrastructure and enforcement – are the keys to success.
While these essential elements remain consistent throughout each campaign, each city has the flexibility to take local needs and circumstances into account.
City-based projects are challenging because of the highly varied nature of littering, differing audiences and activities, and the busy places in which campaigns compete for attention.
Butt Free City campaigns therefore either focus on hotspot areas – locations where the worst butt litter is being generated – and the people using those areas regularly, or are delivered more broadly in a highly engaging way.
Invitations to participate in Butt Free City campaigns are extended to key local governments in September-October each year. They take into account geographic spread, campaign partnership history, priority placed on the issue and the ability to reach a wide target audience.
Download a copy of the 2009 Butt Free City Report here, or go to Project Archives to learn about previous campaigns.
Butt Free Projects 