In this issue:
- Butt FREE City - National Report released
- ‘Not a Good Look’ resources available
- Keep Australia Beautiful Week
- National Waste Policy: Less Waste, More Resources
- Not butts on our beach (Airlie Beach - Queensland)
- Explaining our position: Butt Free Australia Position Statements
Butt FREE City - National Report released
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Butt FREE City, Australia’s local and state government-partnered butt litter prevention campaign, successfully gained over 12,500 pledges and an average 10% self-reported behaviour change in major cigarette butt littering hotspots, as outlined in the National Report released last month. Launched on the 17 May, nine city partners delivered the campaign message: ‘Butt Littering. It’s Not a Good Look’ through face-to-face education in high profile locations and offered broad access to education and enabled social persuasion, through the ‘Not a Good Look’ website (www.notagoodlook.com.au). The website engaged visitors to identify themselves as one of two audiences: someone who ‘Knows they shouldn’t drop cigarette butts, but still does’ or is ‘Sick of seeing butts everywhere’. Both audiences were informed of butt littering impacts and engaged to encourage change in themselves and others by emailing a friend, downloading a poster or signing a pledge in exchange for a free personal ashtray. Over 21,000 engagements were achieved with visitors to the desks and website, and advertising spread the ‘Not a Good Look’ message to an estimated 1.8 million exposure opportunities including print, radio and online. Butt FREE City 2010 government partners: Brisbane City Council, Gosford City Council, Department of Territory and Municipal Services (ACT Government), City of Melbourne, Mildura Rural City Council, Parramatta City Council, City of Port Adelaide Enfield, Townsville City Council, Wollongong City Council. Download the full report: Butt FREE City National Report 2010 |
‘Not a Good Look’ resources available
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Resources developed to deliver the ‘Not a Good Look’ message are now available for download or for supply in professional print quality. Posters (A3), fact sheets (A4) and flyers (DL) provide the clear and simple message that butt littering has far reaching impacts, there are no excuses, and it remains the responsibility of those who choose to smoke, to find a bin or carry a personal ashtray. Further resources will be developed in the near future, so watch this space! Download the resources here. Or order printed materials from Butt Free Australia: (03) 9898 0087 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
Keep Australia Beautiful Week, 23 – 29 August 2010
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Every year, Keep Australia Beautiful (KAB) Week reminds us of simple things we can do in our daily lives to reduce our impact on the environment. This year’s campaign challenges us to find ways we can recycle while we’re out and about. The average recovery rate for recyclables ‘out and about’ is around only 24%, compared to 78% for those we use at home. To help increase these recovery rates, KAB reminds us to make the effort to find and use the right for bin for recyclables while away from home. Butt Free Australia adds the reminder to smokers to carry a personal ashtray until it can be emptied in a bin. Many councils, venues and businesses are introducing new public place recycling bins, and KAB has developed resources to help raise awareness of their locations and proper use. Keep Australia Beautiful Week, Resources |
National Waste Policy: Less Waste, More Resources
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The Implementation Plan released in July 2010 presents the aims, key directions, priority strategies and roles and responsibilities of governments as outlined in the National Waste Policy. Six key directions for the period 2020 have been established: taking responsibility; improving the market; pursuing sustainability; reducing hazard and risk; tailoring solutions and providing evidence. Of particular interest to Butt Free Australia is the strategy to establish a national framework underpinned by legislation to support voluntary, co-regulatory and regulatory product stewardship and extended producer responsibility schemes to provide for the impacts of a product being responsibly managed at end of life. While priorities centre on e-waste, batteries and tyres we look forward to exploring what opportunities such schemes may provide for the management of cigarette butt litter. For more information visit www.environment.gov.au |
Not butts on our beach (Airlie Beach - Queensland)
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Launched 15 August, the Airlie Beach based ‘No butts on our Beach’ campaign is raising awareness about impacts of butts and litter on the marine environment. Driven by local not-for-profit group Eco Barge Services, the campaign is rallying the community, in particular tourism operators and Council, to clean up local beaches, promote awareness of litter impacts, install butts bins and invest in prevention and marine debris clean-up projects. They’re also making good use of Butt Free Australia resources including the ‘Not a Good Look’ website to promote the availability of personal ashtrays handy for use throughout the gateway to the beautiful Whitsunday Islands. Visit the ‘Not butts on our Beach’ website www.nobuttbeach.wordpress.com |
Explaining our position: Butt Free Australia Position Statements
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Did you know that Butt Free Australia’s Position Statements are available for download? Our Position Statements clearly set out Butt Free Australia’s position on a range of important matters, from our Organisational Purpose to Smoking Related Health Issues and Outdoor Smoke Free Areas, to assist stakeholders and decision makers in their dealings with us. They also ensure accurate representation about who we are, what we do and what we stand for. To find out more visit our Policy Bank. |
