Launched 15 August, the Airlie Beach based ‘No butts on our Beach’ campaign is raising awareness about impacts of butts and litter on the marine environment.

Driven by local not-for-profit group Eco Barge Services, the campaign is rallying the community, in particular tourism operators and Council, to clean up local beaches, promote awareness of litter impacts, install butts bins and invest in prevention and marine debris clean-up projects.

They’re also making good use of Butt Free Australia resources including the ‘Not a Good Look’ website to promote the availability of personal ashtrays handy for use throughout the gateway to the beautiful Whitsunday Islands (QLD).

Check out the 'No butts on our Beach' website or their recent media stories:

• 7000 butts gone from beach
• Not butts - time to clean up beach

Launched in time for Butt FREE City, 17 May, the ‘Not a Good Look’ website has had almost 10,000 active visits where someone has sent an email, ordered a free personal ashtray or downloaded educational materials.

The website also offered a chance to leave comments for Butt Free Australia, and there have been lots of encouraging ones about the ‘Not a Good Look’ campaign and cigarette butt littering in general.

We recently followed up on a number of ‘freebie’ sites that helped us get the message out there, and found some positive feedback from people having received their ashtray and how it will help them change their littering ways!

See some ashtray feedback on the following sites:

OZ Bargain, The Freebies blog, Top Bargains

Or check out the website for yourself: www.notagoodlook.com.au

Blog: 21 July 2010

Butt littering is a problem that is not just confined to Australia, so it is always good to hear of organisations overseas addressing the issue.  One that has recently been in touch with Butt Free Australia is 'A Country Without Cigarette Litter' a registered non-proft association in Israel.

Their target is to raise public awareness; encourage the use of ashtrays; promote and expand legislation; and encourage the enforcement of existing regulations and law. They recently shared their 'fish out of cigarette butts' image which was created by their pro-bono creative agency (Idea Brandetising Solutions) for a campaign held at Mezizim Beach. For more go to www.bdalim.info

Seen any other interesting butt litter campaigns recently in your travels? Let us know at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Blog: 21 June 2010

Butt FREE City 2010 took the ‘Not a Good Look’ message to the streets this week in 9 cities across Australia: Brisbane, Canberra, Gosford (NSW), Melbourne, Mildura (VIC), Port Adelaide Enfield (SA), Parramatta, Townsville(QLD) and Wollongong.

Cities used an innovative approach of ground and bin decals in known littering hotspots to bring to the attention of litterers and non-litterers the availability of free personal ashtrays from the new “Not a Good Look’ website.

Other support was provided by broadsheet, scooter and radio advertisements.

Most cities had education desks where fact sheets, flyers, posters and free personal ashtrays could be collected in return for a pledge to ‘butt it, then bin it’.

Cities reported a great response to the education desks, many discovered that instead of chasing people for education, it was them being chased this year!

Visit: notagoodlook.com.au

Butt Free Australia and Keep Australia Beautiful have collaborated to promote the 'Not a Good Look' message on television.

Reinforcing the message of 'Not a Good Look' and 'Please Butt it, then Bin it®', the new advertisement will run as a national Community Service Announcement over the coming twelve months. If you know you shouldn't butt litter, or are sick of seeing others do so, check out our video below.

Blog: 20 May 2010