In the lead up to Butt Free City in May, and following a successful campaign at Tamworth, Butt Free Australia is exploring creative concepts to increase the salience of the butt littering issue with the general public. We’re also making a strong push to encourage smokers to take responsibility for correctly disposing of their butts.
Prior to Christmas, we commissioned a couple of concepts which went through vigorous focus group testing throughout January. In developing these concepts, a mixed bunch of YouTube videos on cigarette litter public/community service announcements provided us with some interesting examples.
A recent campaign from Keep Britain Tidy teamed up with a prominent advertising agency to highlight the size of the cigarette butt litter problem. The campaign has produced some mixed reactions, but it’s undeniably a high quality production.
http://www.youtube.com/watch?v=Jci7x1JFwmg
Blog: 1 Feb 2010
What’s your take on the ad?
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