‘Not a Good Look’, Butt Free Australia’s national awareness initiative has been given an exciting new make-over.
Fronting the campaign is the new and improved ‘Not a Good Look’ website which as well as providing clear information and dispelling the myths around butt littering, reiterates the importance of taking personal responsibility by encouraging active participation.
Amongst the highlights on the site, visitors are able to receive a free personal ashtray for themselves or a friend, download campaign resources, submit images, participate in polls, leave comments and watch videos on a dedicated channel. Tools to encourage family, friends and colleagues to change their butt littering behaviour are also provided in the form of email templates and links to social media.
Wendy Jones, CEO of Butt Free Australia says that the new site has been set up in response to positive public feedback and discussion, something she’s hopeful to encourage even more of in the future.
Visit www.notagoodlook.com.au for more information.
Date: 18 July 2011
