The ButtFREE Toolkit is a comprehensive guide to developing successful cigarette butt littering reduction projects through fostering behavioural change.
In developing the Toolkit, Butt Free Australia combined current community-based social marketing theory, behavioural research and litter management expertise relevant to butt littering in Australia with its most valuable resource – practical experience of ButtFREE projects since 2003.
The Toolkit focuses on planning projects to address influences on butt littering: how, where and when people litter – or 'butt littering behaviour' – and why they litter, based on knowledge, attitudes and perceptions.
These influences and the tools required to address them are known as ButtFREE Solutions: Context, Awareness, Education, Infrastructure and Enforcement.
The Toolkit consists of step-by-step sections, each with background, actions and tools.
It provides tools to measure, evaluate and report project results.
The Toolkit also provides an implementation checklist as a guide to support your project management experience.
The Toolkit components can be downloaded by clicking on the section titles below.