ButtFREE Toolkit

The ButtFREE Toolkit is a comprehensive guide to developing successful cigarette butt littering reduction projects through fostering behavioural change.

In developing the Toolkit, Butt Free Australia combined current community-based social marketing theory, behavioural research and litter management expertise relevant to butt littering in Australia with its most valuable resource – practical experience of ButtFREE projects since 2003.

The Toolkit focuses on planning projects to address influences on butt littering: how, where and when people litter – or 'butt littering behaviour' – and why they litter, based on knowledge, attitudes and perceptions.

These influences and the tools required to address them are known as ButtFREE Solutions: Context, Awareness, Education, Infrastructure and Enforcement.

Toolkit structure

The Toolkit consists of step-by-step sections, each with background, actions and tools.

The sections guide the development of a project plan that can be used to:

• seek funding/support
• propose partnerships
• describe a project outline to team members or stakeholders, and
• implement a project

The sections also guide in measuring, evaluating and reporting on the project. The Toolkit can be downloaded as a whole document or in sections by clicking on the section titles below. It is also available on disc - email This e-mail address is being protected from spambots. You need JavaScript enabled to view it if you would like a cd.

The ButtFREE Toolkit will take you step by step through developing a butt littering reduction project using ButtFREE Solutions to address influences on butt littering behaviour.

It also provides tools to measure, evaluate and report project results.

The Toolkit provides an implementation checklist as a guide to support your project management experience.