Having completed your assessment of the butt littering problem in your area, you will now have better information about where the worst areas are and in which Context they're occurring.
Choosing a Context will both guide the scope and budget of the project and the best partnerships to pursue.
Remember that the budget you have available from within your organisation is just the start. You are planning a positive project that a number of organisations may benefit from being a part of. Your project plan is a sales tool to 'buy in' partners and potentially further funding, allowing you to increase scope, reach and resources.
Each of the ButtFREE Solutions will need to be considered for effective behavioural change, although some will require greater emphasis and therefore greater financial investment. The Assessment and Context Sections will best assist you in deciding which areas require greater planning.
An avoidable pitfall is putting too many resources into a project with very limited scope. Although you'll likely do what you set out to do very well, overall cost-effectiveness and the potential for further funding, will greatly benefit if your project has a much greater scope and therefore impact.
Budget plan and priorities
As you step through the Toolkit, follow the Actions to budget each of the Solutions into your plan, depending on the Context selected. This may be changed a number of times as you get a clearer picture of a final project plan.
Face-to-face education is the most effective approach to behavioural change, yet also the most expensive element. It can be useful to start with an estimate of how many educators you will employ, cost it into the Education line of your budget, then work back to other areas.
Consider also what contributions potential partnerships might offer to the project resources, especially in-kind. For example, do your partners have suitably qualified staff to be educators for part of the project, or can their premises be used to contribute advertising ‘space’ to your awareness efforts. Or what services do they offer that could be contributed without them having to provide a cash contribution – could they print the promotional materials or help build a project website?
If you work within an organisation allowing you to bring together a project team, Awareness and Education implementation are the areas that can most benefit from a team approach. The Toolkit allows you to Download sections to forward to team members to provide comprehensive background to the ButtFREE approach. It is advised to start the team planning process early to discuss roles, responsibilities, expectations and reporting requirements.
Developing partnerships can create greater scope in designing, delivering and resourcing a project. Relevant partners are those with greatest access to the target audience.
For example in a transport Context, rail carriers may allow you to advertise in commuter newspapers, provide poster advertising space or conduct education around station entrances. In a business Context, a partnership with a community progress association may provide access to businesses and a network through which to deliver communication materials.
Partnerships – like all relationships – require patience, nurturing and plenty of time. So start on them right now!
Action – Budget & Partner
- Identify ideal or preferred partnerships.
- Indicate desired realistic contributions from partners (cash and/or in kind) and write them into the budget at the end of the plan.
- Download the ‘Developing Partnerships Tips’ fact sheet from the Tools list below.
- Make contact with desired partners now, with a view to presenting the project plan on completion of the Measurement Section.
Budget & Partner Section (568 KB)
Developing partnerships tips.PDF (41 KB)